How to Calculate Instagram Engagement Rate?
Instagram engagement rate is a metric that measures the level of interaction your content receives relative to your follower count. Unlike reach or impressions, engagement shows how many people actually find your content valuable enough to interact with it.
Formula: [(Likes + Comments + Shares + Saves) ÷ Followers] × 100
What is a Good Engagement Rate in 2024?
Engagement rates vary by industry, but here is a general benchmark for Instagram:
- Below 1%: Low - Time to rethink your content strategy.
- 1% - 3%: Average - You are doing okay, but there's room for growth.
- 3% - 6%: Good - High level of community interaction.
- Above 6%: Excellent - You have a very loyal and active audience.
Why Saves and Shares Matter
In the current Instagram algorithm, Saves and Shares are weighted more heavily than Likes. When someone saves your post, it tells Instagram that your content is high-value. When they share it, it helps in organic discovery. Our calculator includes these metrics to give you the most accurate ”True Engagement” score.